More than half (54%) of Americans have a side hustle. If you have any creative inclination, you should too. These days, selling designs online via digital goods, physical stationeries, T-shirts, mugs and etc… is a super common way to get yourself out of the rat race.
Etsy has been around for nearly 20 years now, and it remains one of the most popular platforms for sellers. It’s because of its virtually-no-cost approach to start shops and test ideas.
Entrepreneur sat down with three people who started side hustles on Etsy and now see six- or seven-figure success: Kirstie Wang, owner of A Jar of Pickles; Julie Berninger, co-founder of Gold City Ventures; and Gina Van De Voorde, who runs a clothing shop on the platform.
Here are those interviews:
Kirstie Wang, owner of A Jar of Pickles
Wang enjoyed making birthday cards for friends in college, and when her roommates suggested she start an Etsy shop, A Jar of Pickles was born. She received her first few orders in just a few weeks and kept up with the shop “in the background” as she stepped into a full-time tech role after graduation. Eight years later, the shop had grown so much that Wang could no longer balance the side hustle with her corporate job — she hit six figures in sales and went all-in on entrepreneurship.
Wang’s advice: “As entrepreneurs, we dream of what new products we can offer, what our dream product packaging can look like or what our marketing plan should aspire to be. While it’s wonderful to keep a list of fresh ideas to pursue, it’s more important to take what you’re currently working on and make sure you’re seeing it to completion. Don’t let ‘shiny object syndrome‘ zig-zag your attention so you finish 10% of 10 projects instead of 100% of one. My rule is to let myself work on ‘shiny object syndrome’ projects for 20% of my time and 80% on projects I’ve already set goals and tasks around. It’s always a good time to reflect and set specific goals to focus on for your shop.”
Julie Berninger, co-founder of Gold City Ventures
Berninger was working as a project manager for large tech companies when she chose to give her first Etsy side hustle a try, inspired by the personal finance podcasts she listened to on her lunch breaks. She sold temporary tattoos in the bachelorette party niche before pivoting to printable digital products. Between the Etsy gig and blogging about her personal finance journey, Berninger made six figures within a few years; she also went on to co-found the online course business Gold City Ventures, which helps students set up profitable Etsy shops for digital products and now generates more than $100,000 a month.
Berninger’s advice: “Don’t start a business by yourself! Pick a business partner and scale faster! Also, don’t waste time trying to piece information together on YouTube. Pay for a step-by-step program or a business consultant because your time is valuable.”
Gina Van De Voorde, owner of an Etsy clothing shop
Van De Voorde had a remote position at a mental health facility in 2021. She “dreaded” the work and wanted to find another way to supplement her income. After hours of research on YouTube, Van De Voorde stumbled upon a tutorial for print-on-demand services — with fewer costly minimums and less risk, she knew she’d found her side hustle. Even without ecommerce or graphic design experience, Van De Voorde was able to open her Etsy clothing shop by the end of the day. It took some trial and error and a lot of “niche research,” but Van De Voorde’s Etsy shop has surpassed $500,000 in sales.
Van De Voorde’s advice: Don’t assume it’s some overnight get-rich-quick scheme. “It’s a lot of work upfront. So just be prepared that you have to front-load the work in the beginning in order to get your shop off the ground — then you can kind of pull it back. But as long as you’re consistent, posting every day, you’ll see success.”