In this new world of digital marketing, micro-influencers have emerged as powerful voices in 2025. With follower counts ranging from 10,000 to 100,000, these influencers offer brands authentic engagement and niche audience reach. Here’s a look at ten standout micro-influencers making waves this year:
1. Vanessa Ledbetter (@farmhousepeachco)
Based in Georgia, Vanessa seamlessly blends fashion, beauty, and lifestyle content. Her authentic storytelling and relatable posts have cultivated a dedicated community of over 28,000 followers, boasting an impressive 6.87% engagement rate. Impulze+1adelaidenow+1
2. Kyle Luigs (@kyle.luigs)
A pitcher for the Savannah Bananas, Kyle brings a unique flair to sports content. His behind-the-scenes glimpses into professional baseball, combined with his charismatic personality, engage over 31,000 followers. Impulze
3. Holly Brand (@misshollybrand)
As a Top 8 semifinalist on The Voice, Holly captivates her 22,000+ followers with soulful performances and insights into her musical journey, achieving an outstanding 11.69% engagement rate. Impulze
4. Valerie L (@officially.val)
Valerie offers a vibrant mix of fashion and lifestyle content. Her curated outfits and candid snapshots resonate with her 46,800 followers, reflecting a high engagement rate of 11.69%. Impulze+2Impulze+2adelaidenow+2
5. Danielle Merrifield (@wifey_merrifield)
Danielle shares heartfelt moments from her family life, offering parenting tips and home decor inspiration to her 70,500 followers, fostering a warm and relatable online presence. Impulze
6. Lindsey Regan Thorne (@lindseyreganthorne)
A makeup artist and beauty enthusiast, Lindsey provides detailed product reviews and tutorials to her 82,500 followers, making her a go-to source for beauty advice. globalinfluencershub.com+2Impulze+2Impulze+2
7. Julie Charette (@purelypixi)
Julie combines art with healing, sharing intricate designs and uplifting messages. Her content resonates deeply with her 97,500 followers, emphasizing the therapeutic power of creativity. Impulze
8. Joana Bianchi (@joana_bianchi)
Specializing in DIY and home renovation, Joana offers practical tips and tutorials to her 53,500 followers, inspiring many to embark on their own home improvement projects. Impulze
9. Maria Gabriela (@marias.munchies)
Maria delights her 82,700 followers with visually appealing recipes and cooking tutorials, achieving a remarkable engagement rate of 26.91%. Impulze
10. Noelle Tarr (@coconutsandkettlebells)
A certified nutritionist and fitness coach, Noelle empowers her 92,900 followers with wellness tips, meal prep ideas, and motivational content, promoting a balanced approach to health. Impulze
These micro-influencers exemplify the power of authentic content and niche engagement in 2025. Brands seeking meaningful connections with targeted audiences would do well to consider collaborations with these influential voices.